WELCOME TO
THE NEW ERA
OF BENBOW
We are a company with a long and rich history in the production of pneumatic tools. What truly sets us apart is our unwavering passion and commitment. Our team consists of true enthusiasts—people for whom equipment, tools, and accessories are not just a job, but also a passion to which we devote our whole heart.
We specialize in the design and production of equipment for paint shops, workshops, car washes, and detailing studios. Over the years, we have gained invaluable experience that allows us to deliver the highest-quality products, meeting the expectations of even the most demanding customers.
NEW LOGO.
THE SAME
PROFESSIONALISM.
The Benbow rebranding introduces a refreshed logo, a more modern typeface, and a new, bolder color palette. The key elements are:
- A graphic mark built from dynamic, intersecting lines that form a symbol of direction, movement, and precision. The mark remains simple but has gained a more technical, professional character.
- Typography – the lettering is more geometric, confident, and bold. It emphasizes the technical character of the brand.
- Color palette – a set based on intense electric blue, deep black, and energetic gradients (red–purple–blue). These colors symbolize modernity, power, and the pace of development.
The new visual identity is scalable, distinctive, and functional—it works well on light, dark, and gradient backgrounds, enabling broad use across digital media and B2B materials.
BENBOW is not just a brand—it is a guarantee of reliability and durability. We create tools that are not only functional but also refined in terms of aesthetics, with attention to every detail, even the smallest one.
The new visual identity is scalable,
distinctive, and functional – it works well
on light, dark, and gradient backgrounds, which
enables broad use in
digital media and B2B materials.
BRAND TRANSFORMATION
OF BENBOW AND ITS CONNECTION
TO THE TORNADO EFFECT
The new BenBow graphic symbol is a natural stage in the brand’s development, transitioning from its former local identity to a modern, international visual language. In Poland, the name BenBow is commonly used interchangeably with the term “tornado effect,” stemming from the recognizable technology of spiral air movement and the characteristic operation of professional cleaning guns.
The new mark refers to this heritage through a dynamic, abstract form inspired by motion, rotation, and concentrated air energy. Geometric lines intersect at a single point, symbolizing precision and power—key elements of both BenBow technology and devices that use the tornado effect.
At the same time, the minimalist form takes the brand into an entirely new dimension. It is simple, bold, and easily recognizable. Designed to function in any market without the need for translation or additional markings. The mark expresses speed, direction, and energy—qualities that define BenBow as a brand entering a phase of global expansion.
The new symbol therefore connects the past with the future:
- It refers to the technology known in Poland as the “tornado effect,” which is strongly associated with the BenBow brand.
- It evolves the BenBow visual identity, giving it a more modern, iconic form.
- It positions the brand internationally by introducing a clean, confident mark that can function independently.
In short, the new BenBow mark is the essence of what the brand has always stood for—power, precision, and motion—presented in a timeless, global visual form.
LIGHT.
DIRECTION.
PRECISION.
BenBow is dynamically expanding its offering, entering new partnerships, and building an increasingly strong position in the market for detailing and paintwork tools, specialist accessories, and solutions for the automotive industry. The previous visual identity did not fully reflect the scale and direction of the brand’s growth. The current identity system is modular, flexible, and easy to implement across various environments (e-commerce, social media, catalogs, manuals, and POS materials
The new goal was to create a visual identity that is more visually consistent, suitable for use in modern digital channels, and clearly visible on products, packaging, and technical materials.
IMAGE
The new logo and colors emphasize precision and control—crucial in the context of tools, measurements, and accessories; modernity and innovation—key to building a competitive advantage; and energy and dynamism—showing that BenBow is not a static brand, but a partner that is constantly moving forward.
FOR A YOUNGER
TARGET AUDIENCE
Professionals and technology enthusiasts expect brands that speak the language of contemporary design. The new visual identity also makes it easier to reach new customer segments, including e-commerce and specialist industries.
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